"The Homepage of the Year" online marketing-communication contest has been organized for the 12th time this year. The aim of the competition is to single out and set as role models portals that are not only pretty but use the modern marketing tools as well. Winners were selected in 25 categories. During the evaluation, the jury scored each site based on visual appearance, innovation, two-way communication, transparent navigation and responsivity (flexible adaption to different user tools). Naturally, the category based content weighed the most.
Our company has entered the contest with the webportal of Buda Health Center which is one of the largest domestic private health care institutions. Refreshing their portal was one of the final steps of a rebranding process. The new portal is based on Sitecore and available both in Hungarian and English. Besides introducing the health care clinic, it is full of useful information and provides further functions for registered users. The portal is the most visited service webportal nowadays, and meets the expectations of modern webpages being optimized for mobile surfaces.
The award ceremony took place in Thermal Hotel Helia on the 4th December 2013. The hostess of the night was Edig Varga - well known from Hungarian Television - and the awards were presented by István Varga - contest founder. All together 333 applications were entered for the competition this year. Our award was received by András Kiss - sales and marketing director of Buda Health Center - and Dániel Szöllősi - managing director of ALLWIN Informatics Ltd.