Gedeon Richter is a multinational pharmaceutical company driven by innovation. With headquarters in Hungary, they’re connected to over 30 local and affiliate offices. Their brief was to find a consistent approach to marketing that could avoid the many variations in structure, design and branding used by other offices.
Gedeon Richter recognized a need for a new global website and single framework to apply to all their international sites. With a centralized platform and a single set of technical solutions, the company’s goal was to achieve a consistent approach to marketing and website design across all locations and languages. They also wanted to ensure all websites reflected their core value of innovation.
By reviewing all existing Gedeon Richter sites and platforms, ALLWIN deployed a consultative approach. Through it, we revealed a need to develop a scalable, multi-site system to streamline designs and structures while accommodating any regional variations.
To optimize the potential of this project, we used Kubernetes to build the architecture of their framework.
As a cloud-based service, we were confident Kubernetes would offer the best opportunity for web hosting at scale. We also knew it would be the best option to enable the necessary customizations between each country.
Container orchestration works to automate service operations such as workflows. But to build and package containers safely and securely, we used a specific platform called a Docker. Using a docker promotes better security for the client by removing the majority of bugs during development.
We used CDN (Content Delivery Network) Azure to optimize speed and site access. With dynamic services and a unique set of rules, CDN Azure serves user requests fast. What’s more, CDN Azure enabled a super-fast user experience and fully optimized multi-territory framework.
Gedeon Richter knew that creating a consistent brand identity, user experience and web presence would be critical to their long-term growth as a multinational. So, by focusing on an improved user experience, scalable systems and uniformed branding, we enabled Richter to transform their digital approach and user experience across all territories.
Due to this success, Richter has instructed us to create a strategy for personalizing the customer experience. And because we deployed the strategic approach of Sitecore as a scalable end-to-end solution, we’ve set the groundwork to continuously improve all aspects of Richter’s strategy. What’s more, with our streamlined approach to content management Richter is boosting customer retention and driving brand loyalty.
As their long-term development partner, ALLWIN plans to make further expansions Richter’s customer experience. This is likely to include the development of a data exchange framework and the synchronization of data products from external data source.